Subconsciously or not, people justify their actions based on their moral compass which is heavily influenced by society. Pussycoats is an attempt to question today’s social norms relating to the use of animals and how they have evolved through different cultures. The line of morality in the use of animals is often blurred – it’s acceptable to keep some types of animals as pets but eat or wear others. Each animal serves a dictated purpose for what we deem as socially acceptable which in turn, morally justifies our use of them.